The Business of Sports Report
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The Economic and Cultural Transformation of the NFL Draft
The Economic and Cultural Transformation of the NFL DraftDr. Joshua S. Greer | NILvana Sports AbstractThis case study examines the 2025 NFL Draft in Green Bay, Wisconsin, the smallest market in league history to host the event. Drawing approximately 600,000 attendees, the NFL generated over $100 million in economic activity. Pearson correlation analysis revealed a…