Michigan State Teams Up with Student Athlete Score to Boost NIL Growth and Strategy
Muhammad Hashir
Student Athlete Score has a strategic partnership with Michigan State Athletics to improve its strategy on Name, Image, and Likeness (NIL). This partnership is meant to give Michigan State’s student-athletes and teams access to the latest tools, which will assist in identifying new opportunities, making the most of brand partnerships, and generating increased payoffs throughout the department’s NIL programs.
Maximizing the use of Advanced Data and Analytics
Under this collaboration, the state of Michigan will have complete access to the advanced student athlete score platform. The system provides real-time social media analytics, brand preparedness insights, and benchmarking tools for the entire roster of athletes. As NIL opportunities become increasingly competitive and complex, the university is making a real investment in the technology that will provide sustainable success and long-term growth.
Knowing how to be a better Athlete
Student Athlete Score will give internal teams at Michigan State the capacity to
- Assess the marketability of athletes better.
- Find out new and emerging opportunities.
- Develop NIL growth strategies.
When all these key insights are centralized into a single user-friendly platform, the university will be in a better position to plan and implement strategies, which will benefit both athletes and the athletic department as a whole.
A Partnership Built on Innovation
Brent Wall, CEO of Student Athlete Score, was excited about the partnership. He pointed out Michigan State’s investment in the future of NIL and how the partnership combines data, storytelling, and strategy to help their teams gain a competitive advantage.
This deal also increases Student Athlete Score’s reach to high-level athletic programs. Now, Michigan State is added to a list of top universities using the platform as a source of NIL strategy and innovation in a rapidly evolving college sports environment.
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