Is Women’s Volleyball The Fastest-Growing College Sport?
Marzell Davis
College athletics have long been dominated by football Saturdays and March Madness. But over the last few years, another sport has been quietly surging in popularity: women’s volleyball. What was once considered a niche interest is now pulling massive crowds, landing primetime TV slots, and becoming a cultural force on campuses nationwide.
A Historic Moment
The turning point came in 2023, when Nebraska hosted a volleyball match inside Memorial Stadium and drew over 90,000 fans, setting a world record for women’s sports attendance. That single event sparked a wave of momentum for the sport, showing what was possible when schools invest in showcasing volleyball on the biggest stage.
Why the Surge?
The appeal comes down to several factors. At the youth level, volleyball has become one of the most popular sports for girls, meaning colleges are benefiting from a large, skilled talent pool. The game itself is fast, competitive, and visually engaging, making it perfect for both live and TV audiences. On campuses, volleyball games bring an electric atmosphere: bands, student sections, and constant action make them feel like events, not just matches.
More Media, More Money
Networks have taken notice. ESPN, FOX, and streaming platforms are increasing coverage, giving fans access to more games than ever. NIL has also played a role, as star players like Texas’s Madisen Skinner and Nebraska’s Harper Murray are becoming recognizable names, landing endorsement deals and growing their personal brands.
What’s Next
Volleyball may soon rival women’s basketball in visibility. Schools are expanding facilities, building larger arenas, and investing heavily in recruiting. With the Olympics set to shine an even bigger spotlight on the sport, volleyball’s growth trajectory shows no signs of slowing down.
For years, football and men’s basketball dominated college athletics. Now, women’s volleyball is proving it belongs in that conversation, too.
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