The NIL Report
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Corporate Takeover: How Big Brands Are Changing the Soul of College Sports
Tre’Jean Watkins Picture this… You’re an alumnus of a nice school, let’s say the University of Tennessee. You had a wonderful experience there, made some lifelong friends, attended some fun events, did some things you weren’t supposed to do, and even met your wife there. Now fast forward 20 years. You’re working a good job,…
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The Future of College Sports: NIL, Collective Bargaining, and the Changing Definition of Student-Athletes
Tre’Jean Watkins For years, NCAA student-athletes have always been simply known as students who play sports. They get to go to a prestigious university, earn their much-deserved education without paying a dime, play the sport they love, and eventually open themselves up to multiple career paths after college is over. Whether they pursue their sport…
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Private Equity Threatens College Sports
Private Equity Threatens College Sports Tre’Jean Watkins College athletics have been a staple of traditional American values for decades, going all the way back to the 1920s. Tailgating with friends, alumni, pregame team walks, bands blaring, flyovers, on-field traditions, big-time moments, court and field storming—they’re all integrated in this glorious space, and we wouldn’t change…
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Why College Sports Marketing Fails Without On-Field Success
Why College Sports Marketing Fails Without On-Field Success Tre’Jean Watkins In this current era of NIL, schools nationwide have been tasked with finding new ways to attract donors and spenders. In turn, that effort relies a lot more on marketing and selling the product you have on hand, in this case, major sports, which are…
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Michigan State Partners with Student Athlete Score to Advance NIL Strategy
Michigan State Teams Up with Student Athlete Score to Boost NIL Growth and Strategy Muhammad Hashir Student Athlete Score has a strategic partnership with Michigan State Athletics to improve its strategy on Name, Image, and Likeness (NIL). This partnership is meant to give Michigan State’s student-athletes and teams access to the latest tools, which will…
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The NIL Domino Effect And How Smaller Schools Are Struggling To Keep Up
The NIL Domino Effect: Smaller Schools Struggle to Keep Up Marzell Davis Since the NCAA approved Name, Image, and Likeness (NIL) rights in 2021, the conversation has centered primarily on big-time athletes signing endorsement deals and cashing in at powerhouse programs. But there’s another side to this story, one that doesn’t get as much attention.…
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Ohio State’s Jeremiah Smith Partners with KeyBank for NIL Campaign
Ohio State’s Jeremiah Smith Partners with KeyBank for NIL Campaign Muhammad Hashir | NILvana Sports Jeremiah Smith has already risen to be one of the brightest stars in college football. The Ohio State wide receiver is performing not only on the field but also off it, with big NIL contracts. His most recent relationship is…
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College Sports Commission Clears $80 Million in NIL Deals
College Sports Commission Clears $80 Million in NIL Deals Muhammad Hashir | NILvana Sports The group released its first comprehensive update on the new system on Thursday. It announced that the College Sports Commission has approved over 8,300 name, image, and likeness deals valued at nearly $80 million. The commission is responsible for reviewing contracts…
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Sam Leavitt and Jordyn Tyson Secure NIL Deals, Launch Charity Partnership
Muhammad Hashir | NILvana Sports Arizona State football stars Sam Leavitt and Jordyn Tyson are finding big doors opening off the field because of the hard work they put in on the field. Officially announced as Adidas partners on Thursday, the two Sun Devils joined Ohio State wide receiver Jeremiah Smith and Nebraska quarterback Dylan…
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Chasing Revenue: Why College Athletics Can’t Afford to Fall Behind in the NIL Era
Chasing Revenue: Why College Athletics Can’t Afford to Fall Behind in the NIL Era By Tre’Jean Watkins | NILvana Sports The Revenue Reality of NIL We are in a golden age of Name, Image, and Likeness (NIL), where payment streams are directed toward athletes at unprecedented levels. Athletic departments across the country now face a…