Lessons from Michael Chwalek: Breaking Into Sports Sales and Management
Olivia Watkins | NILvana Sports
When people think about working in sports, the spotlight often falls on the athletes. But behind every successful athletic program are professionals who keep things running, from ticket sales to fan experience. Michael Chwalek, Athletic Ticket Sales Manager at Eastern Washington University, shared his journey and the lessons he’s learned in the industry.
Breaking In: Relationships Over Résumés
Chwalek began his career as a graduate assistant at Eastern Washington University, where his hard work led to a full-time opportunity. Building relationships and networking, he explained, opened doors that academics alone could not.
What Keeps Him Motivated
For Chwalek, the best part of the job is still game day. Being around student-athletes and feeling the energy in the arena reminds him of why he works in sports.
A Week in the Life
While game day is exciting, most work feels like a traditional 9–5. The difference is the sacrifices required. The schedule is demanding, and flexibility is key when deadlines pile up or unexpected problems arise.
Challenges and Problem-Solving
Chwalek explained that the real test comes when things go wrong unexpectedly. In those moments, quick thinking and problem-solving are essential. Being able to adjust under pressure separates good professionals from great ones in this field.
Skills That Matter Most
According to Chwalek, success in sports management comes down to qualities beyond technical skills. “Be a good person,” he said, highlighting the need to balance ego with empathy. Customer support, professionalism, and a willingness to solve problems are crucial in building trust with fans and colleagues alike.
Advice to His Younger Self
Looking back, Chwalek said he would remind himself that it never hurts to ask. Staying true to your values, embracing growing pains, and being willing to feel uncomfortable are all part of developing in a fast-paced industry.
The Future of Sports
Chwalek sees disruption as the driver of innovation in sports. Self-branding, media awareness, and adapting to constant change are already shaping the industry — and will only grow more critical in the next decade.
Misunderstandings and Realities
One misconception about sports management is that it’s all about the front-facing events. Chwalek clarified that much of the job happens behind the scenes, with strict deadlines and nonstop preparation.
Final Advice for Students
Chwalek’s message was honest for those interested in the field: it’s not easy. The work can be demanding, but it’s rewarding if you stick with it. “You can move yourself up if you put in the effort,” he said.
